Italian restaurant, caffè & food shop open daily for breakfast, lunch & dinner, serving quality, authentic Italian food at sensible prices.
Carluccios
Archives: Websites
eCommerce Websites
Charles Simon
Charles Simon’s unique travel pieces are a celebration of pure design & understated luxury.
MOSCOT
MOSCOT is a New York City institution renowned worldwide for its iconic eyewear.
Kopke
The oldest port wine house since 1638.
DNO
DNO seeks to inspire action. We make products and share ideas that work to build the world we wish to see.
Vasuma
Vasuma Eyewear is a collection of unisex glasses, both sun- and ophthalmic.
PRINT.WORK
Super quick, eco-friendly, short run digital printing. We’re based in Leeds and we make superb quality digital prints on a range of 100% recycled papers.
Vuarnet
Vuarnet sells sunglasses, snow goggles and apparel from a French eyewear maker built around its own mineral lens, under the tagline "Mineral lenses since 1957." Sunglasses are organized by collection (Alpine, Altitude, Legend, Glacier, Edge, Racing), by activity such as ski, mountaineering, fishing and driving, and by lens technology including Lynx, PolarLynx and Skilynx. The store is built on Shopify, with sunglasses priced from about 275 to 420 dollars and free delivery over 200 dollars.
Website Design
A near-monochrome frame. The defined interface colors sit close to black, white and a set of greys, from a light concrete tone to a mid silver, leaving product photography rather than background color to carry visual weight across the page.
Collection names as the organizing device. Rather than a single undifferentiated catalogue, the site repeats named collections such as Legend, Edge and Alpine across navigation, homepage modules and best-seller callouts, so the same names recur as the shopper moves through the site.
Ambassador and lifestyle imagery. The homepage mixes product shots of named best sellers (Alpine 03, Altitude 04, Alpine 04) with ambassador features and alpine lifestyle photography, tying the eyewear to outdoor activity rather than showing it in isolation.
Shopping Experience
Lens technology as a filter, not just a spec. Polarized, photochromic and the branded Lynx lens variants are surfaced as ways to narrow the catalogue, alongside more conventional filters like frame shape (round, cat-eye, pilot).
A loyalty and community layer beside the shop. "Fellowship Community" and "La Maison" sit in the main navigation next to the product categories, functioning as heritage and loyalty sections rather than shop pages.
Boutique locations named directly. The footer lists physical stores in New York, Paris and Megeve, connecting the online shop to a specific retail footprint rather than treating it as digital-only.
Brand Storytelling
A single founding date, repeated. 1957 anchors the brand's positioning throughout, tying the mineral lens technology to a specific origin point rather than a general claim of heritage.
Accessories that extend the world, not just the product. Straps, pouches, key rings, caps and beanies are sold alongside the eyewear, letting the brand's visual identity extend into everyday carry items.
Adventure framing on outdoor products. Copy on the outdoor sunglasses pages is framed around activity, for example "Built for Adventure," rather than describing the product in purely technical terms.
Notable Features
A two-year manufacturing warranty. Alongside free 21-day returns and free standard shipping, the warranty period is stated as a specific policy rather than a general quality claim.
An Outlet section kept separate. Reduced-price stock is organized into its own Outlet area rather than mixed into the main collections, keeping the primary catalogue at full price.
A dedicated Mineral Glass Lenses page. The lens technology has its own navigation entry distinct from the product categories, explaining the material and its benefits as a standalone topic rather than folding it into product descriptions.
Vuarnet Shop Category page example
Vuarnet Product page example
Vuarnet Checkout page example
Vuarnet footer example
Sandqvist
Swedish bag brand Sandqvist was founded in 2004 by Anton Sandqvist, and soon his brother Daniel and their friend Sebastian also joined the company.
Aluxe
ALUXE was founded and has been favored by consumers with the highest quality and price on the Internet.
Iglucraft
Iglucraft is an Estonian manufacturer of handcrafted wooden cabins and saunas, built shingle by shingle over a curved timber frame and sold to hospitality operators, glamping sites and private homeowners across Europe and the UK. The range runs from garden Iglusaunas to multi-room Igluhut cabins and bespoke builds for offices, bars and cafes, alongside an accessories line called Iglucraft Living. The main site runs on a custom Next.js build; Iglucraft Living, the transactional store, runs on WordPress with WooCommerce.
Website Design
An earth-tone system. The colour variables define muted scales, beige, brown, green, matcha, mustard, sunset and wine, each running from a pale tint to a full tone, on an off-white f6f5f3 background with near-black body text. The effect echoes the cedar and timber of the product rather than a single brand colour.
A serif and sans pairing. Headlines are set in Garamond Premier Pro, a high-contrast serif, while interface text and labels use Gill Sans Nova. The combination reads as editorial rather than retail.
Cabins photographed as objects. Product imagery favours plain outdoor settings, water, grass or snow, that let the curved shingle roofs and round windows stand out. Interiors are shown sparingly and lean on natural light.
Shopping Experience
No cart on the main site. The Products page groups the range into four categories, Igluhuts, Iglusaunas, Bespoke Models and Iglucraft Living, each ending in a “View all” or “Explore” link rather than a price or an add to cart button. It reads as a specification and enquiry tool, not a transactional store.
Iglucraft Living carries the actual checkout. The accessories site sells sauna oils, buckets and ladles, towels, robes and sauna hats, and room fragrances across a conventional WooCommerce layout with a product grid, quantity selectors and a cart icon.
Currency and shipping are stated plainly. Iglucraft Living lets shoppers switch between GBP, EUR and USD, and states free shipping over 150 euros in the footer, next to links for returns and FAQs.
Brand Storytelling
“Take Time” is the stated thesis. Homepage copy frames the cabins as a response to always “taking care of others, connecting to others, fulfilling the needs of others,” urging the visitor to take time for themselves instead.
A first-person quote carries the craft claim. One passage reads: “It is history, it’s not just plastic, a metal roof or something made by industrial machines. It’s alive.” The copy stays personal rather than switching to marketing language.
The “Iglu” prefix runs through every product name. Igluhut, Iglusauna, Igluoffice and Iglupark, the Tallinn showroom, all share the root, keeping the naming consistent across cabins, saunas, bespoke builds and the showroom.
Notable Features
Press coverage sits inside the product pages. Logos for the Times, Dwell, the Financial Times, the Daily Mail, the Telegraph and Architectural Digest appear on the Products page, linking to coverage of Gordon Ramsay’s own Igluhut and David and Victoria Beckham’s cabin in the Cotswolds.
A physical showroom. Iglupark in Tallinn lets buyers see the shingle construction and interior finish before ordering.
Client Projects as a proof gallery. A dedicated navigation item leads to completed installations, separate from the catalogue pages.
Iglucraft Shop Category page example
Iglucraft Product page example
Iglucraft footer example
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