New natural skincare brand inspired by the arboretum at Heckfield Place in Hampshire, England.
Wildsmith
Archives: Websites
eCommerce Websites
Armac Martin
Armac Martin design and manufacture luxury cabinet hardware for the worlds finest kitchens and interiors.
UNTUCKit
Shirts designed to be worn untucked.
Physiq Apparel
World leading performance & lifestyle Wear.
Fronks
Fronks was born in a little kitchen in Austin, TX. All of our organic milks are made with a blend of different nuts to create an extra creamy, extra delicious, extra fresh milk.
Azteca
Online Soccer store with a wide range of items including shoes, jerseys & equipment.
Nutriseed
Cutter & Buck
Cutter and Buck is a Seattle-founded apparel brand selling men’s, women’s and big and tall performance sportswear, golf clothing and licensed sports fan gear. The company holds licenses with the NFL, MLB, MiLB, MLS, NCAA and USGA, and is a New Wave Group subsidiary alongside Craft Sportswear and Ahead USA. The catalogue splits into Men, Women, Big and Tall, Fan Shop and Pro Shop (golf), running on BigCommerce with a Makeswift page-building layer.
Website Design
Navy on white as the core system. The body stylesheet sets navy blue, #072a48, for text and links on a white background, with the same navy used as the fill color for primary buttons and the border and text color of secondary, outline-style buttons.
Two named typefaces. The site loads HCo Gotham (as HCo Gotham SSm and SSm Book at different weights) for body and interface text, with Hedvig Letters Serif appearing as a secondary, display-oriented face.
State changes stay in one hue family. Button hover states shift the navy fill to a lighter slate blue, #425f77, and secondary hovers move to a pale blue-gray, #eff2f4, tints of the same core color rather than a separate accent.
Shopping Experience
Filter and refine on category pages. Listing pages such as Men’s carry a visible Filter and Refine interface, though the grid markup renders through JavaScript rather than static HTML.
A detailed buy box. A sampled product, the Pike Epic Confidence polo, lists at $75 with a color dropdown (Black, Navy Blue, Polished Atlas, Fresh Mint among them), a size selector running S through XXXL, and quantity steppers next to Add to Cart.
Sizing and fabric spelled out in expandable sections. Below the buy box, a size and fit chart covers men’s, women’s and big and tall measurements across Relaxed, Slim and Regular fits, alongside icon callouts for stretch, moisture-wicking and UPF 50+ properties.
Cross-sell tied to the product family. The polo’s page closes with a themed module, “Leave an Imprint With Pike Eco Polos,” linking to that specific collection rather than a generic recommendation carousel.
Brand Storytelling
Geography built into the name. The Our Story page explains that the name pairs the sea (Cutter) with the mountains (Buck), tying the brand to the Pacific Northwest landscape around its 1989 Seattle founding.
Voice leans assertive. Brand copy describes the company as “the bigger-the-better idea people and the up-for-anything instigators,” a more declarative tone than the product pages’ technical fabric language.
Sustainability stated as a three-part commitment. The story page frames it as “sustainable products, sustainable operations, and sustainable production,” which the sampled product backs up with recycled-content fabric callouts.
Notable Features
Licensed sports as a dedicated channel. A separate Fan Shop and Pro Shop segment the licensed-team and golf ranges from the core sportswear lines, each with its own landing page and an active promotional banner (20 percent off NFL styles at time of research).
Distribution beyond direct-to-consumer. The story page lists golf courses, resort destinations and corporate distributors as sales channels alongside the website.
Certified recycled materials called out per product. The sampled polo lists a Global Recycled Standard certification and a 94 percent recycled polyester, 6 percent spandex composition in its feature icons.
Cutter & Buck Shop Category page example
Cutter & Buck Product page example
Cutter & Buck Checkout page example
Cutter & Buck footer example
Know The Origin
Shop honest transparent brands from around the world all in one place.
Decibullz
Decibullz are custom molded earphones that are easily and quickly molded to the exact shape of your ears creating a perfect fitting earphone.
TRUE linkswear
TRUE Linkswear sells golf and adventure footwear alongside apparel and gear such as headwear, gloves and socks, with shoe prices mostly between $149 and $244. Shoes carry a Waterproof or Breathable badge and are grouped by terrain and use case such as All Weather Golf, Outdoor Adventure and Wet Conditions. The brand tagline reads “golf gear crafted to enjoy the walk.” Built on Shopify.
Website Design
A lime green nav bar on black. The header runs a black top strip for the shipping message, then a bright lime green bar for Shop, Explore and Sale, with Montserrat set across the wordmark and all navigation.
A neutral grey grid with near-black accents. Product photography sits on light grey card backgrounds (#F9F9F9), with near-black text and buttons (#070707) as the only strong color outside the lime nav bar.
Icon badges over each shoe photo. Waterproof and Breathable labels sit in the top corner of each product image, with green Sale or New Color tags in the opposite corner.
Shopping Experience
Filter and sort on a dense grid. Category pages open with a Filter control and a Sort dropdown over a three-column grid, each card carrying a star rating with review count, a short terrain description and a color count.
A size grid instead of a dropdown. The product page lays every available US size out as a button grid rather than a dropdown, alongside a small colorway thumbnail strip and a black Add to Cart button.
A designer pull-quote beside a spec panel. Below the buy box, a dark panel quotes the design team on the shoe’s construction, paired with a Designed For panel showing weight, heel drop, and slider-style ratings for climate, width and stability.
A returns add-on in the cart summary. Checkout offers a $2.98 Free Returns line item, checked by default, alongside the usual Shop Pay, PayPal and Google Pay express buttons and a one-business-day fulfillment note.
Brand Storytelling
A tagline built around the walk. Positioning copy reads “conditions change, the walk doesn’t,” tying the brand name and golf-course setting into a single line.
Design-team quotes as product copy. Rather than lifestyle copy, individual shoe pages quote the design team directly on materials and technology, such as a Pebax midsole and full-length nylon speedboard.
Notable Features
An accordion-based help footer. NEED HELP groups Return | Exchange, Orders, Shipping and Contact as expandable rows rather than static footer links.
A Clubhouse Blog Series among the Company links. Alongside About TRUE and FAQ, the footer lists a Clubhouse Blog Series and an Event & Corporate Gifting link, extending the brand beyond product sales.
A dedicated Shoe Finder tool. TRUE Shoe Finder is listed in the footer as its own utility, separate from search or standard navigation.
TRUE linkswear Shop Category page example
TRUE linkswear Product page example
TRUE linkswear Checkout page example
TRUE linkswear footer example
Skullcandy
Skullcandy is an American audio equipment company that offers a diverse range of headphones, earbuds, gaming headsets, and speakers, known for their innovative designs and vibrant color schemes. Their products are engineered to deliver impressive sound performance, with a commitment to high-quality audio and innovative technologies like Skullcandy’s Supreme Sound, providing an immersive listening experience.
Join our community for the latest trends and ecommerce tips.
