Archives: Websites

eCommerce Websites

Margaret Howell

By Catalin Zorzini  /  November 1, 2018

Margaret Howell CBE (born 5 September 1946, Tadworth, Surrey, England) is a contemporary British clothing designer who has worked successfully in both men’s and women’s wear for nearly four decades. Keynote designs are her take on the shirt, gymslip, lace-up shoe, duffle coat and trench coat.

Maya Magal

By Catalin Zorzini  /  September 11, 2026

Maya Magal London sells handcrafted fine jewellery, engagement and wedding rings, necklaces, bracelets, earrings and charms, made from recycled gold and recycled sterling silver. Alongside ready-to-wear pieces the brand offers bespoke design and in-person ring-making workshops, and sells through its own Shopify site.

Website Design

Instrument Sans for headings, Nunito for body. The site’s stylesheet labels its @font-face declarations by role, a comment marked “Typography (heading)” precedes the Instrument Sans upload and “Typography (body)” precedes Nunito, with a third uploaded face, BrownLL-Medium, appearing elsewhere in the markup.

Near-black text with a stone gray accent. Body copy sits in a near-black, #1c1c1c, with a warm stone gray, #6f6a63, used as a secondary tone, an earthy pairing that suits the recycled-metal materials story.

Multi-angle product photography in a rotating carousel. The homepage runs navigable image carousels and featured product grids that show pieces from more than one angle rather than a single flat product shot.

Shopping Experience

Shop is split by occasion as well as by category. The main navigation separates Engagement and Wedding from a general Shop section organized by material and type, with dedicated Gifts and Bespoke sections alongside them.

A wide price band with a “from” entry point. Bestsellers list from GBP 180 for earrings up to GBP 2,850 for a diamond ring, with some pieces marked “From GBP 375” to signal that customization changes the final price. That range covers everyday charms at one end and engagement-grade stones at the other inside the same bestseller grid.

Delivery and returns terms shown early. Free UK delivery on orders from GBP 250 and free in-store returns are stated near the top of the shopping funnel rather than left for a policy page, reducing the perceived risk of buying jewellery without handling it first.

Brand Storytelling

Materials named specifically. The brand states its pieces use recycled gold and recycled sterling silver rather than a general “sustainable materials” claim.

A short, structural tagline. “Handcrafted forms. Lasting by design.” pairs the making process with a durability claim in a single line.

Workshops as brand proof. Ring-making workshops, listed under a section called Our Practice, let customers experience the craft directly rather than read about it secondhand.

Notable Features

A first-order discount tied to spend. New subscribers are offered 10 percent off first orders over GBP 100 through the newsletter signup, a threshold set above the brand’s lowest-priced items.

Comprehensive footer customer care. Delivery, warranty and ring-sizing guidance each get their own dedicated footer link rather than being combined into one FAQ page, along with a full set of payment method icons.

Four social channels tied to the brand. Facebook, Instagram, Pinterest and TikTok are all linked from the footer, spanning both an established platform and newer, more visual ones suited to jewellery photography.

Bespoke design offered as its own path. Alongside the ready-to-wear shop, a dedicated Bespoke section lets customers commission a custom piece rather than choosing only from the standing catalogue.

Maya Magal Shop Category page example

Maya Magal Product page example

Maya Magal Checkout page example

Maya Magal footer example

Lost Property London

By Catalin Zorzini  /  September 11, 2026

Lost Property London now trades as LPOL, an independent British brand making leather and upcycled bags and accessories, founded in 2009 by designer Katy Maskell Bell and selling direct from lpol.co.uk. The range covers handbags, totes, travel bags, work bags, basket bags, small leather goods and straps, from GBP 125 for a strap to GBP 750 for the Cubitt work bag. The stated mission is “to change the perception of luxury” by letting authenticity, responsibility and circularity shape the design and craft process. Built on Shopify.

Website Design

Near-black on white with sand accents. The base is white with near-black text, warmed by a pale sand and a soft taupe on section grounds and button fills. Photography supplies the colour instead: leather in berry, olive, vintage brown and black, shot on studio grounds and in interiors.

One typeface throughout. Jost, a geometric sans, is set for headings and body alike at a regular weight, so hierarchy comes from size and letterspacing, not contrast. The brand mark is spaced out as L P O L in body copy, and the homepage opens on a full-bleed seasonal slideshow with a single Shop Now call.

Shopping Experience

Prices on every card. The homepage carousel shows each bag with its name and a Regular price figure, so the range reads at a glance. Discounted stock sits in its own 40% off collection rather than marked across the main grid.

Sparse product pages. The Elwin page gives one price, a colour selector and Add to Cart, then a paragraph of description and a short spec list: chrome-free leather, surplus cotton British Millerain lining, antique brass clasp, handmade in England, plus dimensions and strap drop in centimetres. Tax is stated as included.

Back-in-stock capture. Sold-out variants open a “Notify me when available” panel that takes an email address, so unavailable lines stay in the catalogue.

Delivery priced as flat tiers. UK express is GBP 10, Europe GBP 20 and rest of world GBP 30, with free studio pick-up and local delivery at GBP 5.

Brand Storytelling

Responsibility given a page, not a badge. It sets out four commitments and explains vegetable tanning in terms of the tanners, the environment and the wearer, then describes a zero-waste workshop where offcuts become small goods and one-off gifts.

Makers named. The Journal runs posts such as “The women behind your bag” on the LPOL x Hadithi collection, and a separate In the Press blog collects magazine coverage.

Notable Features

Packaging described item by item. The delivery page lists a fair trade cotton dust bag, recycled paper bubble wrap, a surplus webbing sash with a brass split pin and a recycled paper mailer, closing on “No new plastic. No parcel tape. No waste.”

A one-year repair promise. Repair work arising from a manufacturing fault is covered for the first year of wear, stated beside the materials sourcing rather than in the returns policy.

Collaborations in the main navigation. LPOL x Hadithi and LPOL x Seventy + Mochi each hold a top-level Shop menu slot beside the standard bag categories, with a Stockists page covering physical retail.