Misc. Goods Co.

Misc. Goods Co. is a Louisville, Kentucky maker of natural fragrance and everyday carry objects, founded in 2012 by graphic designer Tyler Deeb. The catalogue now leads with cologne, incense, room spray, diffuser oil, candles, hand soap and deodorant, alongside the original leather wallets, ceramic flask and playing cards. The about page states the position plainly: “Made to be useful. Designed for clarity. Built to last.” The storefront is a headless Shopify build served from Oxygen.

Website Design

A warm neutral ground with earth accents. The palette is declared as named tokens: cream and tan as the base, light and dark brown, olive and mint green, a gold and a peach, with near-black for text. Colour arrives as full-width section grounds rather than as buttons, so pages read as a run of tinted panels.

Four typefaces, each with a job. Self Modern, a high-contrast serif, carries headlines, Galano Grotesque handles body copy and navigation, and Windsor D and Carnaby Street serve as display faces for accent lines. The mix gives headings a bookish weight against plain sans product labels, and marquee strips of repeating brand copy separate the major blocks.

Shopping Experience

A mega menu organised three ways. The Shop menu splits into Fragrances by name, Scent Types (fresh, musky, woodsy, floral, smoky), Cologne Styles (eau de cologne, roll-on, solid), Room and Body collections, and Product Type for the leather goods. The same catalogue is reachable by scent, by format or by object.

Prices and Add buttons on the grid. Collection cards carry a descriptive line, the product name and an inline Add control with the price, so items enter the cart from the listing. Sold-out variants are labelled in place rather than hidden.

Size tiers on every fragrance. The Underhill page offers Home 50ml at $125, Home 100ml at $199, Travel 10ml at $48 and a 2.5ml sample at $15, with a one-time purchase or Subscribe and Save 15% at frequencies from monthly to quarterly.

Two different free shipping thresholds. The announcement bar states free domestic shipping over $75 while the shipping and returns page states $100. Shop Pay and Klarna are offered as four interest-free payments.

Brand Storytelling

Scent described as place. Fragrance pages open with a scent story rather than a note list. Underhill is “Autumn in the Southeast, crushed cedar, curling smoke, and sweet notes of ale and pipe tobacco”, with the note pyramid given afterwards.

Founder as the through line. The about page tells the playing-card origin story directly, then runs numbered principles on design and on quality.

Notable Features

A discovery set as the entry point. A $48 six-scent Discovery Set is promoted as the way to sample before committing, supported by a scent quiz reached from a “Find Your Smell” menu item.

Tabbed product detail. Fragrance pages split Scent Story, Ingredients, How to Use and Scent Notes into tabs, keeping the buy box within one screen instead of a long scroll.

Wholesale routed off site. The footer sends trade buyers to a Faire Direct catalogue and lists a separate named press contact.