UNREAL’s website uses a bright, playful CPG design with colorful packaging, bold product photography, review/social proof sections, and clear “better-for-you candy” messaging. The products focus on chocolate snacks made with simpler ingredients and less sugar, including peanut butter cups, almond butter cups, coconut bars, chocolate gems, crispy quinoa bites, pretzels, variety packs, and vegan options.
Small Wonder’s website presents a polished, premium beauty brand with soft lifestyle imagery, clean typography, and strong sustainability messaging. The products focus on powder-to-lather, refillable haircare, including shampoo, conditioner, treatments, minis, and a powder-activated hair serum. The overall design positions the brand as luxury, clean, travel-friendly, and eco-conscious.
Slow Street Granola’s website has a casual, energetic Shopify design with bold messaging, lifestyle imagery, product callouts, reviews, and a clear direct-to-consumer structure. The products center on low-sugar, high-protein granola made with ingredients like tahini, certified gluten-free oats, pumpkin seeds, dried fruit, and compostable packaging. The brand also sells bundles and merch, including hats.
Good Bacteria’s website uses a clean, science-led wellness design with soft imagery, educational sections, trust badges, reviews, and clear subscription messaging. The product is a 28-day rotating synbiotic system with weekly blends of prebiotics, probiotics, and postbiotics, designed to mix into water, juice, or smoothies. The site positions the brand around gut diversity, digestive health, immunity, and microbiome support.
Icelandic Provisions’ website uses a clean, premium food-brand design with Nordic-inspired visuals, product photography, recipe content, and educational storytelling around traditional Icelandic skyr. The products focus on thick, creamy skyr made with heirloom Icelandic cultures, available in dairy, whole milk, low-fat, flavored, extra-creamy, and oatmilk dairy-free varieties. The site also emphasizes protein content, probiotics, store availability, and skyr-based recipes.
Fresh Patch’s website uses a straightforward pet-care ecommerce design with clear product comparisons, subscription options, reviews, and practical messaging for dog owners in apartments, condos, or homes without easy outdoor access. The products focus on real grass potty patches for dogs, available in multiple sizes and formats, along with trays, training accessories, sprays, and related pet-care add-ons. The brand positions its product as a cleaner, more natural alternative to synthetic pee pads or artificial turf.
Beastie’s website uses a polished, playful pet-care design with warm copy, clean product navigation, lifestyle imagery, and community-driven messaging around “Club Beastie.” The products focus on dog care and grooming rituals, positioned around clean formulations, bonding, and the brand’s “Cleanest Cuddle Guarantee.”
Libré’s website uses a clean, clinical wellness design with soft lifestyle imagery, science-led messaging, ingredient transparency, and a polished direct-to-consumer shopping flow. The products focus on physician-developed women’s supplements for hormonal shifts and life stages, including Daily Vitality and Life Transition Hormonal Blend. The brand emphasizes bioavailable ingredients, third-party testing, EU standards, sustainable aluminum packaging, and HSA/FSA eligibility.
YODO roasts single origin coffee from Costa Rica and ships it from Miami, selling 200g whole bean bags such as TABA and NAJO in the $20 to $30 range alongside a subscription option. The brand states it holds no warehouse inventory, roasting each lot to order and working direct with growers on the Nicoya Peninsula. Coffee is sold direct to consumer and through a network of roughly 25 stockists across the United States and Canada. The store runs on Shopify.
Website Design
A Mac OS 9 desktop, rebuilt in a browser. The homepage opens as a working desktop simulation, complete with a menu bar reading Sleep, Restart and Shut Down, a startup chime prompt, and draggable windows labelled About This YODO, The Catalog, Stockists, Origin and Instagram. Each window behaves like a Finder folder, listing files such as README.txt, SOURCING_TRIP.png and stockist_nyc.png with fake kilobyte sizes.
Shop templates drop the costume. Once a shopper clicks into the catalog or a product page, the interface reverts to a plain, conventional Shopify layout in black text on white. The retro treatment is confined to the homepage and its windows rather than applied throughout.
A kraft and near-black palette. The desktop background and footer run in a warm taupe close to #8a877e, text sits in a near-black #211F1A, and panels lighten to an off-white #F2F0EA. These tones match the kraft paper coffee bags photographed on the product pages.
Shopping Experience
The catalog reads like a spreadsheet. Inside its desktop window, the product list appears as a table of Name, Price and Order columns rather than a conventional image grid, before the shopper reaches the standard bag photography on the shop page itself.
A one-time or subscription choice at the buy box. Each product page offers a one-time purchase alongside a discounted subscription that auto-renews and can be skipped or cancelled, set directly beside the Add to Cart button.
Standard Shopify checkout. Express options for Shop Pay, PayPal and Google Pay sit above the card fields, with a summary column listing the single item and its subtotal.
Brand Storytelling
A joke file among the real ones. The desktop includes a decaf.txt document that cannot be opened, its tooltip reading “nice try,” a small aside on a brand that otherwise centers caffeine and freshness.
Surf report as sourcing metaphor. A widget styled as a morning surf report for Nosara sits beside the origin notes, tying the Costa Rican coastline directly to the sourcing story rather than treating it as decoration alone.
Notable Features
A Spotify window on the desktop. A Now Playing panel links out to a YODO Sessions playlist, framed as another open application rather than a simple embedded player.
Stockists as a card catalog. The store locator lists partners such as Happier Grocery in New York and Basquet in Miami in a record format, with fields for city, address and stock status rather than a plain list or map pin.
Motif’s website uses a polished, modern Shopify design with glossy product photography, cafe-inspired messaging, recipe content, reviews, and a clear direct-to-consumer shopping flow. The products focus on naturally sweetened coffee and tea syrups with 70% less sugar, including flavors like Cinnamon Babka, Vanilla, Pistachio, and bakery-style bundles.
HEYDOH sells single-origin soy sauce made from Taiwanese black soybeans, positioned against mass-market sauces brewed from industrial yellow soybean grits. The range covers Classic and Silky Soy Sauce, a brown rice vinegar, and The Works bundle, sold direct on Shopify with free delivery over $64 in the contiguous United States. The site also runs a store locator, a restaurant supply page and a wholesale channel alongside the direct shop, and a loyalty program called Soy Society sits in the main navigation next to Shop and About Us.
Website Design
A cream ground with black rule lines. Pages run on a soft cream background with black text, borders and buttons, giving the layout a stationery-like contrast rather than a food-brand palette of reds and browns.
A heavy serif for headlines, a technical sans for everything else. Display copy is set in a bold slab serif while body text, prices and navigation use a condensed grotesque, pairing a pantry-label voice with a modern retail interface.
Olive and yellow as the only accent colours. Promotional blocks and callouts introduce an olive green and a bright yellow against the cream and black base, used sparingly enough that they read as highlights rather than a secondary palette.
Shopping Experience
Four SKUs, one bundle. Silky Soy Sauce runs $13.99, Classic Soy Sauce $22.99, and Brown Rice Vinegar $14.99, with The Works bundling the range at $64.99 against a $65.96 line-item total, a small but visible bundle discount.
A running free-shipping banner. A ticker across the top of every page repeats the $64 free delivery threshold, keeping the bundle price positioned just past that line.
Add to cart without leaving the grid. Featured products on the homepage carry inline variant selectors and an Add to cart button, so a first-time visitor can buy without opening a product page.
Brand Storytelling
The soybean itself is the pitch. Homepage copy explains the difference between whole, single-origin black soybeans and the industrial yellow soybean grits used in most commodity soy sauce, framing slow fermentation as the source of a rounder umami flavor.
Testimonials with a diary-entry format. Quotes are attributed by first name, age bracket and location, for example a customer in her thirties in New York or a professor in Massachusetts, giving the reviews a personal, unpolished register rather than star ratings.
Notable Features
A trade-facing footer. Restaurant Supply and Wholesale Direct sit alongside Shipping and Returns and FAQs, treating foodservice buyers as a served audience rather than a separate business.
Store locator for retail discovery. A dedicated locator page lets shoppers find HEYDOH on shelves near them, supporting the online shop with an offline distribution signal.
A named community program. Soy Society is promoted as its own navigation item rather than folded into a generic rewards or newsletter signup, giving repeat customers a branded identity.
Talkhouse Encore’s website uses a bold, nightlife-inspired design with animated product imagery, punchy copy, playlist elements, and a strong connection to the Stephen Talkhouse venue in the Hamptons. The products are ready-to-drink canned cocktails made with real vodka or tequila, fruit juice, and sparkling water. Flavors include vodka sodas, tequila sodas, Hampton Mule, and Iced Tea & Lemonade.
Talkhouse Encore Shop Page Example
Talkhouse Encore Product Page Example
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By Jibin Kumar
