Fancypants Baking Co. sells packaged, crispy cookies in multiple flavours (like chocolate chip, salted caramel, birthday cake, and ginger snap), plus variety packs and bundles. The website design is bright and product-forward, with large pack photography, punchy headlines, and a simple shop flow that quickly routes visitors into the main cookie collections and best sellers.
Ostermoor is a bedding and sleep-comfort brand selling mattresses, pillows, toppers, sheets, and accessories designed to support better rest. The website design is clean and navigable, with a hero carousel featuring key collections, clear category navigation (Mattresses, Pillows, Bedding), and large product imagery that guides visitors into detailed product pages. Product filters and comparison tools are used throughout to help shoppers refine choices by firmness, size, and features.
Hayati Goods sells premium Palestinian za’atar, a traditional Arabic spice blend of thyme, sesame seeds and sumac, directly from a Palestinian producer. The website design is clean and food-focused, with a simple navigation bar, large product imagery, and straightforward sections that guide visitors from cultural context into the single core product offering.
Jellycat’s site showcases the brand’s range of soft plush toys, from whimsical animals and characters to themed collections and accessories. The website design is playful and family-friendly, with bright, high-quality product imagery, clear category navigation, and a shop-forward layout that makes browsing easy. Product pages use large visuals and simple filters to help visitors find favourites by size, style, or theme.
YCODE is a men’s skincare brand selling a small lineup of face products, including an advanced eye serum, hydrating face serum, and mattifying moisturiser, positioned around “marine bioactives” and formulas designed specifically for men’s skin. The website design is minimalist and product-led, using bold hero messaging, large imagery, and a simple top navigation (Shop, Journal, About, Stockists) that moves visitors quickly into featured products.
Everyday Alchemist is a ritual-based wellness brand selling science-led supplements, led by its Deep Sleep Solution, a melatonin-free sleep formula built around multiple forms of magnesium plus calming amino acids and adaptogens. The website design is clean and product-forward, with a strong hero message, simple “Shop” flow, and supporting navigation into Story and Science pages for deeper context.
Cocolab is an oral care brand selling textured, flavoured dental floss, whitening toothpaste, toothbrushes, and bundled routine sets, with refills and gifts as supporting lines. The website design is bright and product-first, using bold hero messaging, large product photography, and a shop layout organised around clear collections like “Cocofloss,” “Brush & Shine,” “Refills,” and “Shop by Fragrance.”
Baker’s Botanics sells functional supplement gummies built around mushrooms and botanicals, with product lines that include nervous system support blends and a menstrual-cycle “phase” system. The website design is clean and wellness-led, using large lifestyle imagery, clear top navigation, and scannable sections like “How it works” and “cycle phases” that guide visitors from education into product cards.
GAMMN sells portable travel backgammon boards designed for on the go play, along with accessories like straps and dice cups, plus a small merch range. The website design is product-first and highly visual, using large lifestyle imagery and a clean layout that drops quickly into featured boards and add-ons.
Muse Wash is an eco-focused laundry brand selling enzyme-powered detergent sheets in a few signature scents, designed to work in any machine, including HE and cold-water cycles. The website design is clean and product-forward, using large scent-led tiles, minimal navigation, and clear shop calls to action that move visitors straight into the core product pages. It also supports quick evaluation with a simple competitor comparison section and scannable benefit callouts around ingredients, performance, and packaging.
Grown Alchemist is a premium beauty brand selling skincare, haircare, body care, and hand care products, alongside gift sets and kits. The website design is minimalist and high-end, using clean typography, generous whitespace, and large product photography. Navigation is category-led and shop-forward, making it easy to browse collections and move from discovery to product pages.
Wip.com is an ecommerce site for Wip energy pouches, selling natural-caffeine pouches in flavours like Sour Cherry and Strawberry Kiwi, plus sampler packs and multi-pack bundles. The website design is bold and minimalist, with an oversized hero headline, quick “Shop pouches” calls to action, and a homepage that jumps straight into flavour tiles and product cards. It also includes education and discovery pages while keeping navigation tight and commerce-first.
Wip Shop Page Example
Wip Product Page Example
Wip Checkout Page Example
Wip Footer Example
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By Jibin Kumar
