Lingua Franca was launched serendipitously when founder Rachelle Hruska MacPherson returned to her childhood hobby of embroidery. Her first creation – “booyah” stitched onto a favorite vintage cashmere sweater – incorporated timeless style with iconic hip hop, which Rachelle sees as the lingua franca of her generation. After seeing her creations on Instagram, several friends asked her to embroider sweaters for them, sparking the idea for the Lingua Franca cashmere line. Since then, the line has evolved to include sweaters for women and children, all made from the finest cashmere and hand stitched in NYC.
Archives: Websites
eCommerce Websites
Of a Kind
We sell the pieces and tell the stories of emerging fashion designers.
Baron Fig
Tools for Thinkers designed with a philosophy of simplicity, usefulness, and community.
Where Mountains Meet

Where Mountains Meet is a fashion brand offering ethically produced women’s apparel, including tops, bottoms, dresses, and knits, crafted with eco-conscious materials and artisan techniques. Their website features a clean, intuitive design, showcasing products with high-quality imagery and detailed descriptions, providing an engaging and user-friendly shopping experience.
Weill
Weill is the oldest French fashion house still in business. She specializes in high-end women’s ready-to-wear and accessories.
Blok Knives
Handmade kitchen knives for professional & amateur chefs.
Mashkara
Russian fashion designers.
Milu
MILU is your personal guide in the world of beauty. A bubbly personality with a sense of humor and flair. MILU creates the best solutions for your skin care and makes them within your reach & easy to use.
TIINA The STORE
A general store curated by Tiina Laakkonen. Design, fashion, housewares, accessories, and jewellery from around the world.
Polaroid Originals
Polaroid Originals is the new brand from Polaroid, dedicated to original format Polaroid analog instant photography.
CP Slippers
The Luxurious Beauty of Simplicity in Design since 1981. You’ll never come back to your indoor rubber slippers again.
RCS Online Store
A stylish automotive online store with a responsive interface.