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Finery London

By Catalin Zorzini  /  September 15, 2026

Finery London

Finery London is a British womenswear label trading as LFG Ltd, selling dresses, tops, skirts, trousers, knitwear, jumpsuits and outerwear to UK shoppers. Prices top out at £200 on dresses, and the sale section is merchandised by price band, with rails such as Dresses under £30. Workwear and occasion dressing get their own navigation, and every style comes in Regular and Petite lengths. Built on Shopify using a theme derived from Dawn.

Website Design

Monochrome with no brand colour. The theme defines five colour schemes and none introduces a hue: white, pale grey, near black, dark navy and a warm stone. Buttons, links and badges resolve to the same near black, so the garments carry the only colour on the page.

System typography throughout. Heading and body families both resolve to Helvetica, Arial, sans-serif. No webfont is loaded, leaving weight and spacing to do the hierarchy work.

Mega menus built from product shots. Each top-level menu opens into a wide panel of link columns plus three named product images, so browsing Dresses or Workwear shows actual stock rather than category art.

Shopping Experience

Filtering is the strongest part. The Dresses collection holds 200 products, with facets for category, price, size, colour, length, neckline and availability. Size runs UK 8 to 26 with separate R and P counts, and colour lists nineteen options.

Sale is sorted by size and budget. The Sale menu adds Shop By Sizes across UK 8 to 24 and Shop By Prices, a direct way to cut a markdown rail.

Product pages stack accordions. A £69 dress shows Regular and Petite variants in one size selector, a size guide with bust, waist, hip and inside leg tables, then Product Details, Material, Washing, Delivery and Return panels. Split payment is offered as four instalments of £17.25 or three of £23.00.

Costs stated before checkout. Delivery is quoted up front at £3.95 standard or £5.95 next working day, and the cart drawer carries a subtotal with View Bag and Checkout. Payment marks cover Apple Pay, Google Pay, Shop Pay, PayPal and the major cards.

Brand Storytelling

The copy lives in the product, not an about page. The About Us page renders as a heading with no body text; the product descriptions carry the voice: “Corduroy has spent years being sensible. This one has a zip you can see, four pockets you will actually use, and a skirt that swings.”

Every style has a first name. Callie, Veronica, Marianne, Mavis and Imani run through the grids, which keeps the colourways of one shape legible as a set.

Seasonal edits do the merchandising. Velvet Edit, Corduroy Edit, Autumn Edit, Floral Edit and Monochrome Edit sit alongside the permanent categories in the same menu.

Notable Features

Petite treated as a size, not a sub-brand. R and P variants share one selector and the page quotes measured lengths for both, 128cm at UK 8 Regular against 120cm Petite.

Wishlist gated behind an account. Saving a favourite prompts a sign-in or registration step rather than storing it locally.

Discount schemes in the footer. Key Worker Discount and Student Discount sit beside the newsletter offer of 15% off a first order.

Bobbies

By Catalin Zorzini  /  September 11, 2026

Bobbies is a Paris leather goods label selling women’s and men’s shoes, from ballet flats and mules to heeled sandals, loafers and espadrilles, alongside leather bags. The range is handcrafted in Portugal and Spain and sold direct to a worldwide audience through a custom-built storefront.

Website Design

An off-white ground with near-black type. Pages run on a warm off-white background (the Bobbies wordmark and body copy sit in a near-black #232323) rather than pure white, giving the site a softer, paper-like base.

Sofia Pro for reading, Didot for identity. Body text, filters and buttons use Sofia Pro, a plain grotesque sans, while the “bobbies” logo, product names in the buy box, and section titles switch to Didot, a high-contrast serif set in uppercase with wide letter spacing.

Editorial lifestyle photography. The homepage leads with a large photograph of a model on a red velvet-toned scene under the handwritten-style line “From Montmartre with love,” and product grids mix worn-on-foot shots with flat product photography rather than showing only studio images.

Shopping Experience

A dense, image-forward grid. The women’s shoe collection lists items in a four-column grid, each card showing the style name, colorway and price with a heart icon for wishlisting, and multiple colorways of the same style (for example Ballet Flats Orsel in Flamenco red, Milk, Rockies Brown and Baby Blue) appear as separate cards.

A detailed product page. The Orsel ballet flat page opens with four images including an on-foot lifestyle shot, then lists color swatches, a size grid with restock click-to-notify, a sizing advice note (“order half a size bigger than your usual shoe size”), an Add to Cart button and a separate in-store availability check.

Klarna installments at the buy box. Below Add to Cart, the page offers 3 interest-free payments through Klarna, plus a line stating free returns and taxes and duties included on all orders.

Account-first checkout. Checkout opens on an account step offering continue with Facebook, Google or Apple ahead of a guest path, then proceeds through address, shipping and payment sections, with a persistent cart summary and promo code field on the right.

Brand Storytelling

Craft details surfaced on the product page. A Description accordion lists specifics like “Handcrafted in Portugal,” “Crumpled patent leather exterior (tannery: Spain)” and “Leather lining,” putting sourcing detail directly next to the buy box rather than in a separate about page.

Traceability as its own section. A dedicated “Traceability & Recyclability” accordion sits alongside Description and Shipping & Returns, giving material origin equal billing with sizing information.

Notable Features

A named “You will also like” carousel. Product pages close with a horizontal scroll of five related items mixing the same shoe in other colors with adjacent accessories like belts.

Threshold-based free delivery. Free delivery applies on orders over 200 in the shopper’s local currency (shown as GBP 200 or US$200 depending on region), stated consistently in the footer and at checkout.

Multi-channel support links. Contact options list email, WhatsApp and phone together in the footer, rather than routing everything through a single contact form.

Bobbies Shop Category page example

Bobbies Product page example

Bobbies Checkout page example

Bobbies footer example

Insight

By Catalin Zorzini  /  September 11, 2026

Insight is a B2B technology reseller and solutions integrator, selling computing hardware, software, cloud and IT services to business, government, education and healthcare buyers through its UK storefront. The catalogue spans ten top-level categories, from Mobile Devices and Computers to Data Centre and Software, with named subcategories under each. Positioning is stated directly: Insight describes itself as a “Leading Solutions Integrator” that will “align your business with the right technology and solutions to modernise, compete and grow.”

Website Design

Typography built on a commercial type family. Headings use Allumi Std, including its extended and hairline weights, while Klinic Slab appears in select UI elements; Helvetica Neue is the body fallback.

Color is used to code categories, not to brand the whole page. The palette carries a wide spread of hues, crimson red, teal, warm grey, dark brown, magenta, purple, pale blue and a gold yellow, rather than one or two signature tones.

Vendor logos double as visual anchors. Samsung, Intel, Apple, Red Hat and AWS banners sit across the homepage promotional space, giving the page a partner-directory feel alongside its own product tiles.

Shopping Experience

Ten categories, each with its own subcategory tree. Computers alone splits into laptops, tablets, smartphones, desktops, workstations and servers, a depth of navigation aimed at procurement buyers rather than casual browsers.

A product selector tool replaces manual filtering. The site describes “easy-to-use tools” that let a shopper “choose your needs and requirements, and then generate the results that are the best match.”

Account login is framed as a feature, not an afterthought. Signing in promises “a smarter shopping experience,” and a dedicated top-brands section groups Lenovo, HP, HPE, Cisco, Microsoft and Apple by vendor.

Brand Storytelling

The pitch is business alignment, not product excitement. Where a consumer electronics retailer might lead with a hero image, Insight leads with the promise to modernise, compete and grow a client’s operations.

A search bar sits ahead of any lifestyle content. With no models or editorial photography on the homepage, the design treats the catalogue itself, plus its category tabs, as the primary content.

Notable Features

A dedicated deals section is called out by name. A direct link to view the site’s top tech deals sits apart from the general catalogue.

Category tabs carry their own colors. The ten product categories are each rendered in a distinct hue from the palette described above, functioning as a visual index across the tabbed homepage navigation.

The catalogue serves four buyer types by name. Business, government, education and healthcare are each named as served sectors, a sign the site is built for procurement across public and private buyers rather than a single audience.

Software sits as its own top-level category, not a subcategory of hardware. Licensing and cloud solutions are given equal footing with physical devices in the ten-way navigation, reflecting a reseller that sells services alongside boxed product.

Insight Shop Category page example

Insight Product page example

Insight footer example