Archives: Websites

Frenchie Bulldog sells accessories for small to medium dogs, built around reversible and strap harnesses, leashes, collars, cooling bandanas, hoodies, toys, poo bag holders and travel bowls, most printed in seasonal patterns such as Aquatic Critters, Tropical Punch and Galaxy. The brand states it spent over a decade perfecting its harness design and calls itself the creator of the first reversible harness built exclusively for small to medium dogs. Gift cards and a wholesale listing through Faire round out the offering. Built on Shopify.

Website Design

A white ground with a teal accent. The site runs on white and near-black text (#1c1d1d on #ffffff), with a teal announcement bar and a matching teal cart-count dot as the only saturated color note against an otherwise neutral palette.

Rounded display type over a plain sans. Headings and product titles are set in a bold, rounded display face (CooperBlackProRegular) in capitals, paired with Montserrat for navigation, body copy and prices.

A boxed logo and dropdown menu. The header carries a paw-shaped mark inside a square next to the FRENCHIE wordmark, with Products, Accessories and Featured as dropdown menus, plus search, account and cart icons.

Shopping Experience

Badges do the merchandising. Collection grids like Cooling Bandana show three columns of product photography on white grounds, each card tagged New Arrival, Best Seller or a percentage-off badge, with a sidebar list of subcategories and a Sort dropdown.

A tall, single-column product page. Two stacked thumbnails sit above one large photo, with the product name in capitals, a price, a size selector, an in-stock note and a full-width black Add to Cart button beneath.

An embedded Instagram post on the product page. Rather than a review app, the page shows a live Instagram embed with a caption about the product, used as its social proof.

A teal-tinted Shopify checkout. The left panel runs on a pale mint ground with Shop, PayPal and Google Pay as express options, a teal-accented Pay now button, and a right-hand order summary with a discount code field.

Brand Storytelling

A decade-of-development claim. On-page copy states the company “spent over a decade perfecting the ultimate dog harness” and positions itself as the creator of the first reversible harness made specifically for small to medium dogs.

Cause marketing folded into the signup form. The email capture is framed around “special offers, free giveaways, and once-in-a-lifetime deals,” and footer copy ties the brand to monthly donations to shelters and rescues.

Notable Features

A spend-more banner beneath the header. A second bar below the main announcement prompts shoppers to spend a set amount more to unlock a free gift, before they reach a category page.

A cross-sell carousel on the product page. A “You may also like” section lists six related items in a two-column grid, each with its own photo and price.

Wholesale access through Faire. The footer links a Faire wholesale listing alongside the sizing guide and FAQ, extending the retail site into a business channel.

Frenchie Bulldog Shop category page example

Frenchie Bulldog Product Page Example

Frenchie Bulldog Checkout Page Example

Frenchie Bulldog Footer example