Airblaster is a snowboard outerwear brand based in Portland, Oregon, selling jackets, pants and bibs, the Ninja Suit one-piece base layer, streetwear, headwear and accessories across separate men’s, women’s and youth lines. The About page describes the company as “a small team of lifetime board dorks, with jobs” and states that it is independently owned, with production in Vietnam, China and Japan. Built on Shopify, selling direct alongside a dealer network.
Website Design
System type, no web fonts. The theme requests no custom font at all. Body copy is set in Helvetica, Arial, sans serif, with text at rgb 64, 64, 64 and headings at #141414. The result is a chrome that gets out of the way of the photography.
A grey and white ground. Page backgrounds alternate white with #f5f5f5 and #f1f1f1 panels, and a #3b3b3b announcement bar runs across the top. Nothing in the interface is brand coloured, so saturation arrives through imagery and swatch labels such as Bode Cactus, Honey Bucket Dark Navy, RealTree APX and Snow Leopard.
Navigation exposes the whole catalogue. MENS, WOMENS, NINJA SUIT, YOUTH, HOT DEALS and ABOUT each open a multi-column panel listing every sub-collection down to Face Masks, Neck Gaiters and Stickers. Every label is set in capitals.
Shopping Experience
Filters first, discounts everywhere. Collection pages open with Filter and Sort by controls covering price, size, product type and a show or hide toggle for out of stock items. Most cards in the men’s jackets grid carry a discount flag between 20% and 39% off, with the sale price first and the original struck through. Colourways are printed as text under the price rather than shown as swatches.
Short product pages in the brand voice. Colour and Size selectors sit above a Size Guide link, quantity and Add to Cart, followed by a Description and a More details accordion. The copy is not spec sheet writing: the Commodity Beanie page argues that “black is actually all colors combined, so black is for people who really like colors more than anybody else”.
A cart drawer with a shipping meter. The drawer opens on “You are $150.00 USD away from free shipping”, limited to the contiguous US, then offers a You may like row of stickers and gift cards.
Brand Storytelling
The About page is four questions. WHO, WHAT, WHERE and WHY each get a one line answer and a short paragraph, followed by a HISTORY block that places the founding in a Portland basement.
Sustainability is written without hedging. The page states that all products are made without PFC or PFAS, that black lining taffeta is recycled or solution dyed, and that 47% of garment styles use recycled main body fabric. It also tells shoppers to buy fewer new things.
Notable Features
ExpertVoice pro pricing is built into the template. Product and collection pages carry a deal block that resolves an ExpertVoice discount at checkout for verified industry buyers.
Per-product sustainability data. Shoppers are directed to a SUSTAINABILITY tab inside each product page for the material specifics behind the headline claims.
A dealer-aware footer. Judge.me star ratings appear on cards, and the footer carries DEALERS, SIZE CHART, WARRANTY POLICY, RETURNS AND EXCHANGES and EU WITHDRAWAL.