Archives: Websites

Ellos is a Norwegian lifestyle retailer selling women’s, men’s and children’s fashion alongside home furnishings, beauty products and sportswear, spanning categories from dresses and denim to chairs, rugs and lighting. The catalogue runs from everyday basics to a dedicated Plus and Curves sizing range, and the store serves shoppers across Norway from a large, general-merchandise assortment.

Website Design

A warm neutral palette. The interface uses a named color set built from blush, coffee, sienna, rose and gold tones over near-white and off-white grounds, giving seasonal banners an earthy, autumnal cast rather than a bright retail look.

A serif and sans pairing. Headings such as the “Dame” (Women) category title use BigCaslon, a classic serif, while navigation, prices and body copy run in AvenirNextLTPro, a geometric sans, splitting the site between an editorial tone up top and a functional one below.

Full-bleed seasonal banners. The homepage opens with a large lifestyle photograph captioned “Fyll garderoben med nye hostfavoritter” (fill your wardrobe with new fall favorites), with a pill-shaped call-to-action button layered over the image.

Shopping Experience

Pill filters above the grid. Below the hero banner, a row of rounded category pills (Kjoler, Jakker og Kaper, Skjorter og Bluser, and others) lets shoppers jump into subcategories without opening the main menu.

Mixed-format landing sections. The Dame landing page alternates a four-column product grid with two-column lifestyle photo tiles, such as a lace-focused occasionwear block and a denim block, each with its own linked button.

Detailed product pages with recommendation rails. A shirt product page shows a thumbnail gallery, size and quantity selectors, a bundled financing note, and material and fit details, then stacks three separate carousels below it: Lignende produkter (similar products), Favoritter akkurat na (current favorites), and Oppdag vare nyheter (discover our new arrivals).

Sale pricing shown inline. Discounted items display the original price struck through next to the sale price in NOK directly on both grid cards and the product page, rather than only at checkout.

Brand Storytelling

A multi-brand group identity. The footer’s “Venner” (friends) column links to Jotex, Homeroom and Ellos Group Outlet, positioning Ellos as one storefront within a larger retail group rather than a single independent brand.

Financing folded into the pitch. Copy throughout promotes “Handle na, betal siden” (buy now, pay later) through the Elpy payment service, treating flexible payment as a core part of the offer rather than a footnote.

Notable Features

A first-order incentive tied to signup. The footer offers 40 percent off the most expensive item for new members who “Bli kunde” (become a customer), shown against a dark charcoal panel with a green CTA button.

A dark, structured footer. Unlike the light body of the site, the footer switches to a near-black background organized into five labeled columns (My Pages, About Ellos, Our Services, Terms, Friends), plus a payment methods row showing Elpy, Visa and Mastercard.

Help shortcuts before the link list. A row of pill-shaped buttons (Kundeservice, Bestilling, Betalingsmate, Levering, Rabatter, Retur og Reklamasjon) sits above the standard footer navigation, surfacing common support topics first.

Ellos Shop Category page example

Ellos Product page example

Ellos footer example