Mission Bicycle is a custom bicycle shop located on Valencia Street in San Francisco.
Mission Bicycle
Archives: Websites
eCommerce Websites
We Occupy
‘We Occupy’ was founded in 2003 by Darren Firth, and has since cultivated its own place within the art/design scene, earning great acclaim from artists, collectors and the creative press; 14 years on, with 170+ commissions, 6 international exhibitions and 1 publication under it’s belt, it’s focus and international appeal has never been stronger.
Ahlens
Åhléns is one of the leading retailing companies in Sweden specializing in consumer goods within fashion, beauty and interior design.
The Cotswold Company
We make timeless, rural classics for people whose hearts are in the country. Our furniture and everything we do is inspired by our roots.
Diane Von Furstenberg
Diane von Furstenberg founded her eponymous line in 1972. It has since become a global luxury fashion brand celebrated for its bold and creative approach to color and print, and admired for its sensual femininity. Renowned for its iconic wrap dress and signature prints, DVF now offers a full collection of ready-to-wear and accessories, and has established itself as a leader of creativity in the fashion industry.
ALDO Shoes
Guided by a strong set of values, Aldo Bensadoun set out to build a “different” kind of modern company, one founded on compassion and ethics, aiming to influence society in both fashion and social responsibility. Simply put, Mr. Bensadoun created a brand with a conscience; a brand that cares.
Marine Layer
Beechwood pulp is spun into our custom fiber, which is the foundation of all of our yarns. We’ve created over 25 custom fabrics (and counting) using this method, so we’re not kidding when we say our clothes are one-of-a-kind.
DwellStudio
We design and develop products for the modern home. With graphic prints and bold colors, our designs find excitement in the unexpected.
Pottery Barn
At Pottery Barn, we believe that your home should be a haven.
White House Black Market
Although named for the simplicity of black and white, our modern, curated collections always reflect the latest colors, prints and styles.
Brooklyn Industries
Brooklyn Industries sells graphic apparel for men, women and kids, with t-shirts and sweatshirts as the core and shirts, jackets, denim, bags, hats and socks around them. The label was founded in 1998 by artists working in a Williamsburg factory, and its slogan, Live Work Create, doubles as a product name. The catalogue runs past 250 items, with tees from $34.95 and sweatshirts around $79.95, and a flagship store on North 4th Street is promoted from the homepage. Built on Shopify.
Website Design
Black on near-white, with a small accent set. The layout is almost entirely black type on off-white. Colour appears only in sale prices and in a few section blocks that use orange, forest green or tan.
A monospace body face. Headings use WalterNeue and everything else runs in Walter Mono, so product names, prices and filters all carry the even spacing of a typewriter face at small sizes.
The water tower does the identity work. The mark stacks a Brooklyn water tower above the wordmark, and the same silhouette recurs as a print across the t-shirt and sweatshirt range.
Shopping Experience
Four across, with lifestyle breaks. Collection pages run a four column grid of model shots on plain seamless, with the name and price in small type below. Every few rows one cell switches to a location shot, breaking the studio rhythm.
Filters sit in a single row. Color, Size, Product type and Gender open as dropdowns along the top with a sort control opposite. Colour covers fifteen named values and sizing runs XXS to XXXL.
Names carry the graphic and the colourway. Titles follow a fixed pattern of audience, print, garment and colour, as in Men’s Water Tower T-Shirt in Antique White. Colour names are the descriptive kind, including Chicory Coffee, Ponderosa Pine, Goji Berry and Naval Academy.
Product pages state stock and SKU. The buy area shows the SKU, the mapped colour family, an In stock line and a store pickup check above Add to bag. Copy is two or three sentences, then an Item code and a Fabric line, with shipping and returns in an accordion below.
Brand Storytelling
Origin stated in one paragraph. A homepage block gives the 1998 founding, the Williamsburg factory and the line about making art every day, then hands off to an About page rather than spreading the story across the site.
The store is treated as content. A Flagship Store block sits in the homepage scroll with the address, an invitation to visit in person and a directions link, so physical retail is merchandised beside the product rows.
Notable Features
Sale is a full navigation branch. The menu carries its own Sale tree split by gender and then by garment type, matching the depth of the main categories rather than pointing to one clearance page.
Thresholds repeated in the footer. Free shipping over $75 and 30 day returns appear as a three panel strip above the footer links, with a support email address in the third panel.
A short review strip instead of ratings. Three customer quotes with first names run under the heading Honest Reviews, and product cards carry no star ratings.
Brooklyn Industries Shop Category page example
Brooklyn Industries Product page example
Brooklyn Industries Checkout page example
Brooklyn Industries footer example
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