PlantChi is a pantry brand selling “seasoning with benefits” superseed sprinkle blends designed to add flavour and nutrients to everyday meals, with blends like Cheese Tease, Sweet Ritual, and Umami Wave, plus bundles and multi-packs. The website design is bold and modern, with oversized headlines, high-impact product photography, and a shop-forward layout that quickly routes visitors into the blends and bundle collections.
Bee Up Snacks offers honey fruit snack pouches in a range of bright, fruity flavours made with real honey and fruit purée, packaged in variety packs for easy on-the-go snacking. The website design is clean and playful, with large product visuals, flavour-led imagery, and simple navigation that helps visitors quickly find bundle options and explore product info. Messaging highlights the natural ingredients and energy-focused benefits, keeping the layout approachable and snack-forward.
Jolene Coffee is a ready-to-drink coffee brand offering canned cold brew and oat milk latte coffees crafted with simple, high-quality ingredients and available in single packs or mixed can bundles. The website design is clean and shop-focused, featuring bold product imagery, clear navigation into its core brews and origin story, and straightforward calls to action that guide visitors into flavour selections and purchase options.
Wishing Well Washing offers premium laundry care products, including concentrated liquid detergents and stain-removal solutions formulated for gentle, effective cleaning. The website design is clean and modern, featuring large product imagery, simple category navigation, and shop-forward sections that guide visitors quickly into core offerings. Product pages combine clear benefit highlights with minimal layouts to make selection easy.
Marna is a London-based premium iced tea brand offering healthy, lightly flavoured cold brews made with natural ingredients and no added sugar. The website design is clean and contemporary, featuring large product imagery, soft colour accents, and simple shop-focused navigation that guides visitors straight into flavour collections and detailed product pages. Overall, the layout keeps the focus on the drinks and their key taste and health attributes with clear calls to action.
Boden is a lifestyle apparel brand offering women’s, men’s, and children’s clothing with a focus on colourful prints, classic tailoring, and wardrobe staples like dresses, tops, knitwear, and outerwear. The website design is bright and accessible, with clean category navigation, large product imagery, and promotional banners that guide visitors into new arrivals and curated collections. Product pages pair visuals with detailed descriptions, size guidance, and styling cues to support confident shopping.
This page sells Ask This Book A Question, a book by designer Vicki Tan subtitled “An Interactive Journey to Find Wisdom for Life’s Big and Little Decisions”. It treats cognitive bias as a set of tools rather than flaws and uses visual prompts to walk a reader through a question of their own. The page fulfils through ten external booksellers rather than a checkout of its own, and sits on Squarespace inside a four page personal site covering home, book, work and speaking.
Website Design
Four flat colour fields. Sections commit to one ground each: a saturated blue near #0000d0, an acid chartreuse around #d6ff01, a pale sage grey at #cad5ca, and black, with near-white at #fcfcfc reversed out. The colour changes do the work rules and dividers usually do.
Space Grotesk over Raleway. Headings and pull quotes use Space Grotesk, a wide geometric sans, while running copy uses Raleway. Text is centred in narrow measures at similar sizes throughout, so hierarchy comes from colour and position more than scale.
Line art doing the heavy lifting. The book’s own drawings carry the page: a figure holding an outsized question mark, a grid of small pictograms, a door motif. Interior spreads run as a horizontal filmstrip on black, and the sage panel meets the blue band along a wave rather than a straight edge.
Shopping Experience
A retailer row instead of a cart. Buying sits under a heading reading “get yours today” and lists Amazon, Powell’s, Bookshop, Kindle, B&N, Nook, Target, Google Play, Books A Million and Apple Books as separate links, mixing print, ebook and app store editions into one row without grouping.
One call to action, no commerce detail. A chartreuse Available Now button sits beside the cover in the hero. There is no price, no format comparison and no stock state anywhere on the page.
An empty basket in the header. Squarespace leaves its cart counter in place at zero, and nothing on the site can add to it.
Brand Storytelling
The premise is argued, not asserted. A short block asks “Why did a designer write a book about decision-making?” and answers in first person, framing biases “not as flaws to fix, but as powerful tools for making more intentional, self-aware decisions”.
Three endorsements in one band. The blue panel carries quotes from Buster Benson, Yancey Strickler and Nir Eyal, each credited with their own book.
The book demonstrates itself. Instead of describing the format, the page shows the preface, a “Think of a question…” prompt and a flowchart spread, so the premise is visible before any copy explains it.
Notable Features
Scrolling marquee labels. Headings such as “available now” and “get yours today” run as animated bands with a decorative glyph repeating between them.
Product photography for a single SKU. A studio shoot places the physical book on the blue ground with its yellow page edges exposed, standing in for the variant imagery a larger catalogue would carry.
Portfolio structure around a sales page. Work and speaking sit in the same navigation, so the book page inherits a personal site rhythm rather than a store template.
Lina Lennox offers premium hair accessories made from 100% organic mulberry silk, including silk bonnets, oversized scrunchies, and bundle sets designed to protect hair, reduce frizz and breakage, and support healthier styles. The website design is clean and product-forward, with large visuals, simple top navigation into categories like Bonnets and Scrunchies, and clear calls to action that guide visitors from lifestyle context into detailed product pages and collections.
Sorry Nonna is a pasta and pantry brand selling dry pasta shapes along with complementary items like sauces and pantry bundles. The website design is clean and product-forward, with large food photography, simple category navigation, and clear calls to action that guide visitors into featured products and collections. Key product pages pair visuals with concise descriptions and ingredient highlights to support quick evaluation.
TinyPod offers hardware accessories that turn an Apple Watch into a pocket-friendly device with a physical scroll wheel case and a lighter silicone-style case, designed to let the watch feel more like a compact music player or communicator. The product range is small, focused on these two TinyPod variants sized for different Apple Watch models. The website design is tech-oriented and feature-driven, using large visuals, product shots showing functionality with an Apple Watch, and clear sections highlighting how the product works and its benefits.
Babo’s Kitchen offers gluten-free Panjiri granola and related snacks like Panjiri crunch bars and mini bundles, rooted in traditional recipes and wholesome, real ingredients. The website design is clean and simple, with large product visuals, straightforward top navigation, and a shop-first layout that guides visitors from heritage and brand context into product pages.
Vuori is a US activewear and lifestyle apparel brand selling men’s and women’s performance clothing, including leggings, shorts, hoodies, joggers, tennis wear and swim, on a Shopify storefront. The site states its positioning as “For every passion. Every pursuit. Every part of you,” and prices captured across the catalog run from about $68 to $198.
Website Design
A serif wordmark against a sans nav. The logotype is a lower case serif “vuori,” while the navigation and body copy run in a grotesk sans face named in the site’s CSS as aktiv-grotesk. A small woven-look mark in blue and yellow sits beside the logo on the checkout page.
Colour comes from the product, not the chrome. Backgrounds stay a neutral off-white and grey throughout the shop, category and checkout views. The recurring colour in the captures, electric blue, forest green and burgundy, comes from the apparel itself rather than any accent panel or button colour.
A mixed grid of lifestyle and studio shots. The category grid alternates plain studio product photography with action and lifestyle images, such as a model mid-stretch or shot outdoors, inside the same four-column layout rather than separating the two styles by section.
Shopping Experience
Filters, sort and colour dots on the grid. Above the category grid sit Filters and Sort controls. Each product tile carries a strip of small colour dots for the available shades and a New Arrival flag on select items.
A long single product page. The Sedona Classic Pullover Hoodie page shows a six-image gallery, colour swatches, a full size grid and a Select Size button, followed by stacked accordions for Product Description, Fit, Fabric and Care, and Product Features.
Collection storytelling beneath the buy box. Below the accordions sits an About The Sedona Collection block pairing descriptive copy with a lifestyle photograph, then a Shop The Look panel, a More From The Sedona Collection carousel and a You May Also Like row.
Three express payment buttons at checkout. Shop Pay, PayPal and Google Pay appear above the standard delivery and card fields, with Afterpay listed as a further payment option beside card entry. A gift message checkbox and an SMS marketing opt-in sit within the delivery section, and the order confirms in USD with a dark Pay Now button.
Brand Storytelling
“The Rise. The Shine.” as the footer line. The footer opens with this tagline over a short note inviting newsletter signup for “events happenings, product launches, and more.”
Values-led company links. The Company column in the footer lists Our Story, Journal, Impact, Design Philosophy, Careers and Wholesale Inquiries alongside the standard support links, treating brand narrative and corporate information as one navigation group.
Notable Features
A loyalty and referral pair. The footer’s Other column lists a Birthday Rewards Program and Refer A Friend link alongside standard account features.
A print-style catalog offer. Digital Catalog and Catalog Request links appear in the footer, an addition not common among direct-to-consumer apparel sites of this kind.
A persistent chat bubble. A round chat icon sits fixed in the bottom right corner across the pages captured, and the footer links six social channels including TikTok and X alongside Instagram, Facebook, Pinterest and YouTube.
Vuori Shop Category Page Example
Vuori Product Page Example
Vuori Checkout Page Example
Vuori Footer Example
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By Jibin Kumar
