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Skylar Yoo sells graphic t-shirts and hoodies built around faith and empowerment messaging, split into three collections, Feminist Tees, Divinitees and Hoodies, with prices roughly $28 to $68. Divinitees is a Christian-themed sub-line whose collection page states that profits from it fund a homelessness charity. The footer also runs a Brand Ambassador Program and a wholesale option. Built on Shopify.
Website Design
A centered wordmark and a minimal top nav. SKYLAR YOO is set as a centered, letter-spaced logotype in the header, with Feminist Tees, Divinitees and Hoodies as the only three nav links, plus log in, search and cart icons.
An oversized condensed face for headlines. Collection titles such as DIVINITEES run in a bold condensed display type (Druk) at roughly 80px with tight line height and full caps, over Montserrat for body copy, prices and navigation.
Pastel product photography on a white ground. Pages stay white throughout, letting the pink, black and white tee photography and lifestyle model shots carry all the color.
Shopping Experience
Prices and names sit on the grid. Each Divinitees card shows a lifestyle photo, product name and price directly beneath it, so shoppers compare styles without opening a product page.
A photo-heavy single product layout. The Forgiven Cross Tee page shows one lifestyle shot beside the buy box, then repeats the product in flat, back, folded and close-up shots further down, with no video or 360-degree view.
Fabric and fit details listed plainly. Below the description, the page states material (100% Airlume combed and ringspun cotton), weight, a tear-away label note and a runs-true-to-size line, plus Facebook, Tweet and Pin share links.
A gold-accented checkout on a standard Shopify flow. Selected radio buttons and their border switch to a warm gold rather than the storefront’s neutral palette, ahead of a black Pay now button.
Brand Storytelling
Faith and cause combined in one collection. The Divinitees page opens with “Wear Your Faith. Share His Love.” and states that 100 percent of profits from the line fund a homelessness charity.
Product copy leans on scripture and sentiment. The Forgiven Cross Tee description calls the design “a reflection of faith and freedom” and “a gentle reminder of grace and forgiveness,” reading closer to devotional writing than standard product copy.
Notable Features
A vertical Rewards tab. A floating button fixed to the right edge of the page opens a loyalty program without shoppers leaving the collection they are browsing.
A Brand Ambassador Program in the footer. Alongside Wholesale, the footer links a Brand Ambassador Program, treating repeat customers as a marketing channel rather than only a mailing list.
Reviews as a dedicated footer link. Reviews sits beside Our Story and Our Artists in the footer’s first column, rather than being folded into account or FAQ pages.