DOIY was born out of an alchemy between people seeking the same playful, intriguing, creative challenge. Elodie’s restless creative mind and Jaime’s search for beauty and perfectionism found themselves together under the same sky. It’s Barcelona, in 2008.
Archives: Websites
eCommerce Websites
Madalina Andronic
I am Madalina Andronic, illustrator and maker of ceramic tableware and accessories.
Freya
I make jewellery that is playful, informal and ethical from my Glasgow Studio.
I mostly use brass, a more sustainable material than precious metals as it is an alloy typically made from recycled metals.
Tiny Supply
TinySupply was started in 2015 on the tiny sun-soaked island of Singapore by Celine, a restless designer, who wanted a creative outlet to release her weird little ideas onto this unsuspecting world. She roped in her sister Carolyn, who loves crafty stuff and attention to detail, to be a part of this adventure.
Coucou Suzette
Colorful, sexy, funny, unique and delightfully kitsch creations !
Initially a joke: Juliette created a little ceramic boob shaped ring for a friend and posted it on Instagram, just for fun.
People instantly asked her where they could buy it!
So she started selling the ring on her online store, a bit surprised but very enthousiastic.
BlueCrate
BlueCrate.com is the result of many months spent on the hunt looking for outlandish items that better our everyday lives in a hilarious way.
Erina Pearl
Erina works at her small home studio creating functional wares and goods through experimenting with printing, natural dyes, and materials. She is also the Printmaking and Fibers Studio Tech for the Mid-Hudson Heritage Center, and works as a freelance textile designer creating patterns for Hanamaru Textiles.
Amelie Mancini
Amelie Mancini is an artist and designer based in Brooklyn, NY.
She was born and raised in Lyon, France and studied fine arts and design at the Universite Sorbonne in Paris, graduating in 2005 and moving to NYC shortly after. She has been living in Brooklyn since.
Her work ranges from painting to block printing, letterpress, screen printing, illustration, surface pattern and product design. Her favorite things to draw are plants of all kinds and cacti in particular, slightly wobbly Greek columns, friendly fat felines and equally out of shape baseball players. Her favorite places to be are the Brooklyn Botanic Garden and the Met, specifically the Ancient Near Eastern Art galleries.
Finest Imaginary

Finest Imaginary is the shop for Kim Lawler, a Yorkshire, UK-based designer-maker, selling laser-cut jewellery, accessories and stationery under the stated line “Fun Jewellery, Accessories and Stationery for Colour Lovers.” The catalogue spans jewellery (necklaces, earrings, brooches, collar clips), clothing and accessories (patches, hats, pins, keyrings, tote bags, t-shirts) and home and stationery (wax melts, planner pads, mugs, washi tape, stickers, prints), organized into themed collections such as Book Lovers, The Great Outdoors, Palm Springs and Christmas. Built on Shopify.
Website Design
White ground with a coral accent. The base palette is plain (#ffffff body, #222222 dark, #f7f7f7 light panels), with a single coral-orange (#ff8150) carrying buttons and a peach tone (#fcd3c1) used as a softer accent, letting the brightly colored product photography itself supply most of the color.
Poppins and Roboto. Headings run on Poppins, a rounded geometric sans, paired with Roboto for body copy, a friendly, informal combination that matches the “colour lovers” positioning rather than a minimal or luxury tone.
Illustration-forward product photography. Because the products are themselves colorful, illustrated objects (patches, enamel-style jewellery, printed stationery), the page design stays visually plain so the merchandise supplies the color and pattern.
Shopping Experience
A dense four-across grid. The listing shows roughly four products per row on desktop, each with a Quick Add button on select items, letting shoppers add small, low-consideration items like stickers or pins without opening the product page.
Full price-and-stock detail on cards. Cards show price in GBP with sale prices crossed out and an Out of stock badge where relevant, alongside a price-range filter, stock-status filter and text search across 20-plus collections.
A wide spread of price points. Items run from around 1.00 pound (vinyl stickers) to 8.50 pounds (keyrings), with patches priced around 7.00 pounds, keeping the catalogue accessible for impulse or gift purchases.
Broad checkout payment support. Apple Pay, Google Pay, Klarna, PayPal and Shop Pay all appear as options, a wider spread than most other sites in this set.
Brand Storytelling
The maker’s own story as the About narrative. The site frames Kim Lawler’s move from a corporate role to designing from her kitchen table in 2008, now working full time, tying the product directly to a single named designer rather than an anonymous brand.
Seasonal and interest-based collections as storytelling. Rather than organizing purely by product type, collections like Book Lovers, Cacti and Succulents and Yorkshire Gifts group items around a shopper’s interest or occasion.
Locally rooted references. A Yorkshire Gifts collection ties part of the catalogue explicitly to the maker’s home region rather than presenting a placeless, generic gift shop.
Notable Features
Worldwide shipping stated plainly. “We ship WORLDWIDE” appears as direct homepage copy, with free UK shipping over 30 pounds as the stated domestic threshold.
Themed collection copy per range. Individual collections carry their own short tagline, for example “Book lovers unite with this collection of literary inspired treats,” rather than a generic category header.
An Outlet section. A dedicated Outlet category sits in primary navigation alongside Jewellery, Clothing and Accessories, Home and Stationery, Collections and Blog.
Finest Imaginary Shop Category page example

Finest Imaginary Product page example

Finest Imaginary Checkout page example

Finest Imaginary footer example

Gorman
Fresh & modern collections of clothing, footwear homewares and accessories. Gorman has become renowned for its bold and offbeat prints, strong colour palettes and knitwear. a focus on sustainable fashion rings through under the gorman organic label, blended throughout the main collection.
KiwiCo
KiwiCo was built out of a belief in the importance of developing creative confidence. We believe that this confidence helps kids think big and act like creators and producers instead of just consumers. Kids with creative confidence don’t assume one “right way” to build with blocks, paint a picture, or solve a problem. Their unique way is the right way!
Organic Basics

Organic Basics is a Danish brand offering sustainable essentials, including underwear, activewear, and everyday clothing made from eco-friendly materials like organic cotton and TENCEL™. Their website features a clean, intuitive design, showcasing products with high-quality imagery and detailed descriptions, providing an engaging and user-friendly shopping experience.


